Mamee Double-Decker has recently launched Perfecto crisps in canister in Malaysia without any marketing blitz apart from having some marketing materials at point of sale.How Perfecto is this new crisps from a company that gives us Mamee Monster and Mister Potato? Well, it focuses on the garnish and how freshly garnished is evenly spreads on every crisp to make the flavours come alive. There is Chili & Spice Infusion, Natural Sea Salt and Sour Cream & Chives.
Now let the product description does the talking:
Ā … Perfecto.
Perfecto is made from dehydrated potato flakes. It is not a corn or a ‘healthier’ rice snack. The focus is not on health but rather on flavour and indulgence. The choice of the packaging with a black background makes it look exclusive and stands out on store shelves.
In terms of price, it is slightly upmarket compared with the usual Mister Potato, Jack n Jill and Roller Coaster. Perfecto is a more premium offering compared with Mister Potato and aims to take on Pringles in the 100g to 110g category. It is still too early to tell if Perfecto is a one-off product or a permanent offering by Mamee Double-Decker.
Crisps in Canister
| Gram | RM | RM/KG | |
| Tong Garden Corn Chips BBQ/Original | 65 | 4.89 | 75.2 |
| Wise Potato Chips BBQ | 90 | 5.79 | 64.3 |
| Miao Miao Hot & Spicy | 55 | 3.29 | 59.8 |
| Pringles Original/BBQ/Sour Cream & Onion/Pizza | 110 | 4.69 | 42.6 |
| Pringles (USA) Extra Buffalo Wings | 169 | 6.99 | 41.4 |
| London Potato Bites Pizza/BBQ/Hot & Spicy | 75 | 3.00 | 40.0 |
| Perfecto | 100 | 3.99 | 39.9 |
| Pringles Original/BBQ | 150 | 5.69 | 37.9 |
| Roller Coaster Canister BBQ/Cheese/Tomato | 100 | 3.29 | 32.9 |
| Mister Potato Crisps BBQ/Original | 100 | 3.29 | 32.9 |
| Jack n Jill Potato Crisps BBQ/Original | 160 | 4.59 | 28.7 |
| Mister Potato Crisps Original | 160 | 4.59 | 28.7 |
| Jacker Potato Crisps Cheese/Vegetable/BBQ | 160 | 4.29 | 26.8 |
Source: Mini Me Insights – Giant Supermarket at The Mines, Sri Kembangan, 18 May 2014
