Brands are visiting offices around Kuala Lumpur to promote their new products to white-collar workers and nearby residents. Such marketing efforts create buzz and are quite effective reaching out to the target audience.
Here is a list of roadshows at Plaza Mont Kiara:
1.) Pocky snack- 9 June 2015
2.) Hirudoid varicose vein cream – 9 June 2015
3.) J’wel ice cream – 22 May 2015
4.) Lipton Teh Tarik – 19 May 2015
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| Lipton Teh Tarik at Plaza Mont Kiara |
The Oatsome-nya Quaker roadshow, which runs from 22 May 2015 to 28 June 2015, is going beyond office premises as the brand is reaching to more users including housewives. It is going to places like Taman Connaught, Cheras during the famous Wednesday night market, Mydin USJ and Kelana Square promoting the use of oats in everyday meals.
Such roadshows help promote new products and encourage trial. This marketing approach will increasingly become a common sight in popular places in Kuala Lumpur.
