The competitive landscape of the spoonable yogurt market in Indonesia has changed following the departure of the Danone Activia range in March/April 2014. Here is a quick update on the market.
The current market players are:
Local brands:
-Yummy
-Biokul (PT Diamond Cold Storage Indonesia)
-Cimory
Foreign brands:
-Elle & Vire (distributed by PT Sukanda Djaya)
-Yoplait
-Emmi
Here are a series of images taken in 2013 and 2015. You can see how the shelf space for Activia and Milkuat was taken over by the other players. Comparing 2013 and 2015, Elle & Vire now has a bigger self presence.
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| Hypermart, Jakarta, 2013 |
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| Lotte Mart Kuningan City Mall, October 2015 |
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| Transmart Carrefour, Jakarta, October 2015 |
Prices:
Elle & Vire remains the most expensive of the three, followed by Yummy and Biokul.
