Coca-Cola Heaven & Earth expands into Asian drink

The Coca-Cola Company has enriched the line-up of its Heaven & Earth range with an all time Malaysian favourite  – chrysanthemum tea.

Heaven & Earth was born in Singapore in 2000. It only crossed the Straits of Johor into the northern neighbour Malaysia in 2012 with the introduction of Ice Lemon Tea. Since then, the Heaven & Earth range has expanded to include Jasmine Green Tea, Ice Passionfruit Tea and Ayataka (launched in July 2016) in 315ml, 500ml and 1,500ml packaging format.

In Malaysia, chrysanthemum tea is a crowded category dominated by the likes of Yeo’s (Yeo Hiap Seng), Drinho (Lam Soon), Delite (Amoy Canning), F&N, Marigold (Malaysia Milk) and Homesoy (Lam Soon). The new Heaven & Earth Chrysanthemum Tea serves to provide consumers with another choice and broaden the brand into the huge Asian packet drink space.