- All-new sparkling energy drink that keeps you alert and active to help you conquer the day
- Comes in two great-tasting flavours: zesty lemon and fruity strawberry
Petaling Jaya, 31 March 2017 – Allexcel and TC Pharma today announced the launch of Warrior, an all-new sparkling energy drink. Warrior is a dynamic brand that has its sights set on expanding the energy drink category in Malaysia by helping consumers to ‘’unlock their courageous confidence’’ and warrior spirit with two great-tasting flavours – zesty lemon and fruity strawberry.
Infused with the goodness of vitamins B and C to enhance concentration and increase the body’s immunity, respectively, as well as an energy boosting Ginseng extract, Warrior offers consumers the much needed alertness to move forward with their daily endeavours with the courage, confidence and bravery of a Warrior!
Jate Samathivathanachai, Director of Strategy & Investments at Allexcel, said “Warrior is a fantastic product. It not only tastes great but its bubbles tickle your tongue while the vitamins, ginseng extract and taurine provide the energy one needs to continually cross off that never-ending to-do list. Warrior aims to be the enabler for millennials and youths to push themselves to reach their full potential with a stride of confidence.”
Samathivathanachai further elaborated that the Warrior personality resonates with young ‘Modern Day Warriors’ who are seeking ways to bring out the best in themselves, step out of their comfort zones and engage in new experiences. People in general require assurance that they are making the right decisions and the brand strives to be the catalyst in helping to motivate consumers to believe in themselves – and with that comes the birth of a true warrior. Life is full of challenges, but don’t be a WORRIER, be a WARRIOR.
“One of our goals for launching Warrior in the Malaysian market is to provide consumers with an exciting alternative to regular ready-to-drink beverages in the form of a refreshing sparkling energy drink as well as to revitalise the millennial palate. Warrior is a dynamic beverage made using high quality ingredients and appeals to consumers with active lifestyles who are looking for a pick-me-up” added Samathivathanachai.
As part of the launch and the three day “Warrior Genesis” roadshow, members of public will get to experience a novel tech crossover journey to “Unlock the Warrior” in them. Activities begin with participants donning their arms with intricate eye-catching body marbling “War Paint”, a first in Malaysia, followed by a virtual reality “Mission”, concluding with participants striking a “Victory Pose” which will be captured by bullet time photography in the form of a lenticular 3D print that can be taken home as a keepsake of the Warrior journey. The Warrior roadshow commences today in Petaling Jaya and will make its rounds to Johor Bahru on April 29-30 and Penang on May 20-21.
Warrior is available at major convenience stores and selected petrol marts, independent small grocers, supermarkets and hypermarkets at a recommended retail price of RM2.10 – 2.30 per can (depending on channel). In conjunction with the launch, members of public will get to enjoy a special promotion of RM4.00 for two cans of 325ml Warrior from 31st March to 2nd April 2017 at Sunway Pyramid Shopping Centre’s Blue Concourse and a chance to experience the Warrior Journey with unique and exciting activities.
For more information about Warrior, please visit www.facebook.com/WarriorSparklingEnergyMY and www.instagram.com/WarriorSparklingEnergyMY.
About Warrior Sparkling Energy Drink
Warrior is an all-new sparkling energy drink for individuals with active lifestyles and is available in two refreshing flavours – zesty lemon and fruity strawberry. Warrior is infused with the goodness of vitamins B and C to enhance concentration and increase the body’s immunity, as well as an energy boosting Ginseng extract to keep one alert and active to conquer the day. Warrior is available at major convenience stores and selected petrol marts, independent small grocers, supermarkets and hypermarkets at the recommended retail price of RM2.10 – 2.30 per can (depending on channel). For more information, please visit www.fb.com/WarriorSparklingEnergyMY
About Allexcel Trading Sdn. Bhd.
Allexcel Trading Sdn. Bhd. (“Allexcel”) is the brand representative and exclusive agent for Red Bull® Energy Drink and Warrior® Sparkling Energy Drink in Malaysia. Allexcel launched Red Bull® in Malaysia in 1993 and the brand is currently the No. 1 energy drink in the country. Red Bull enhances alertness, endurance and performance – stimulating both mind and body. Warrior® Sparkling Energy Drink was launched in 2017. For more information, please visit www.redbull.com.my and www.fb.com/WarriorSparklingEnergyMY
About T.C. Pharmaceutical Industries Co., Ltd.
T.C. Pharmaceutical Industries Co., Ltd. (“TC Pharma”) is one of the leading F&B companies in Thailand with a diverse product portfolio comprising four product categories – energy drinks, electrolyte beverages, functional drinks and snacks – and more than thirty product lines under nine brands. TC Pharma is the sole manufacturer of Red Bull® and Warrior® formulas worldwide and creator and owner of Red Bull® and Warrior® trademarks. TCP was founded in 1956 by Mr. Chaleo Yoovidhya. In 1975, Mr. Chaleo invented Krating Daeng (“Red Bull®”), an energy drink that combined a stimulating effect with a unique taste profile, thereby creating an entirely new product category. The company has over 2,600 employees at its headquarters, production sites and joint-venture locations around the world. For more information, please visit www.tcpharmaceuticals.com
