Brand are tapping into the rising popularity of marketplace in Indonesia. OT Group, Indonesia’s leading FMCG company, has recently opened an online store on Tokopedia, the online marketplace that is currently under the limelight on possible investment by China’s JD.com. OT Group is famous for its wafer (Tango), biscuit (Oops), chocolate (Fullo), sugar confectionery (MintZ), peanut snacks (Kaya King), beverages (Teh Gelas) and oral hygiene (Formula).
Head of Corporate and Marketing Communication OT Harianus Zebua said the cooperation with Tokopedia is to provide consumer with shopping convenience.
Who are on Tokopedia
Brands that have official stores on Tokopedia include Yupi (sweet confectionery), Mondelez (food) and Nutrifood (Tropicana Slim, HiLo, WRP, Alergon and NutriSari).
Who are on Lazada.co.id
The official stores on the Indonesian site of Lazada include Mondelez, Nestle, Unilever and Kalbe Farma.
What Mini Me thinks
So far, the number of transactions on OT Group’s official site on Tokopedia is still minimal. Probably with a little more marketing, the site will gain more traction. Having exclusive launch through online will definitely create traffic and excitement to the site.
