Japanese brand WONDA Coffee brews into town to entice coffee drinkers across the nation
SINGAPORE, 11 August – As Singapore gears up to celebrate its 52nd National Day, consumers in the Lion City will have more reasons to rejoice. Coffee lovers can look forward to the romanticism of coffee with the launch of WONDA Coffee, one of the leading ready-to-drink (RTD) coffee brands from Japan, that will captivate Singaporean taste buds to perk them up for a busy day ahead!
With two best-selling, robust and premium variants to choose from – the creamy, full-bodied Kopi Tarik, made from carefully selected quality beans and which is brewed to meet the coffee-licious notes that Singaporeans love, and Extra Presso, with more than 50% Arabica coffee beans, exuding a stronger taste for that extra kick for the day. Each of these WONDA variants packaged in a 240ml can are set to give Singaporeans a tantalizing treat in terms of variant and quality.
WONDA Coffee was first launched outside of Japan in Malaysia by Etika Sdn Bhd and is today a house-hold name there. It has been well-received amongst coffee aficionados and is known for its famed variants that ‘tastes like just brewed’. Within six months, it rose to claim second ranking in the RTD coffee brands category in Malaysia. The brand saw a lot of potential in the Singapore market and decided to expand across the Causeway to provide Singaporeans the unique taste of premium coffee that will help awaken the senses with rich tastes and provides an immersive experience.
As part of their launch celebrations, WONDA Coffee will be rewarding consumers with exclusive and special WONDA-ful offer at 7-Eleven outlets across the country. The launch promotion of SGD2.50 for two cans of any variant ensures that consumers get a chance to satisfy their coffee cravings from 12th July 2017 to 5th September 2017. Additionally, a sampling activation will be rolled out from 21st August 2017 at selected 7-Eleven outlets. Another special treat is that Singaporeans can literally wake up and smell the aroma of WONDA coffee with the nation’s first ever coffee-scented advertisement; a scented jacket wrap around the TODAY daily.
“Coffee is an integral part of life here and we are able to offer coffee lovers in the island nation new tastes and enriching experiences with WONDA Coffee. To make the launch even more unique for consumers, we are not only offering an exclusive deal at 7-Eleven, but we have also come out with an innovative coffee-scented print advertisement, the first of it’s kind in the island nation. We will leave no beans unturned to showcase how WONDA Coffee is a game-changer in the RTD coffee market, and will continue to deliver on our brand promise of bringing the ‘tastes like just brewed’ coffee to all consumers.” said Santharuban T. Sundaram, Vice President of Marketing at Etika Pte Ltd.
Etika Pte Ltd is a wholly owned subsidiary of Asahi Group Holdings Pte Ltd., Japan and WONDA Coffee is a leading brand in the Land of the Rising Sun.
Made with premium quality Arabica coffee beans that serve up a ‘just brewed’ taste, WONDA Premium Coffee delivers the perfect touch of delicious freshness that will awaken your senses. Introduced in Singapore by Etika Pte Ltd, a wholly owned subsidiary of Asahi Group Holdings Pte Ltd., Japan, WONDA Coffee is a leading brand in the Land of the Rising Sun. The premium ready-to-drink (RTD) coffee offers the smooth taste of freshly brewed coffee in two unique variants: Kopi Tarik, a creamy and full bodied coffee made from carefully selected quality beans and Extra Presso, which contains more than 50% Arabica coffee beans and delivers a stronger coffee taste.
Etika Pte Ltd is a wholly owned subsidiary of Asahi Group Holdings Ltd., Japan and the official bottler for PepsiCo in Singapore. Etika Pte Ltd markets and distributes some of PepsiCo’s global brands such as Pepsi, Sting, Evervess, Revive Isotonic, 7UP, Tropicana, Mirinda, Lipton Ice Tea, Mountain Dew, Gatorade and MUG, as well as its own range of products which include WONDA Coffee, Calpis, Dairy Champ and Chill.
