Fraser and Neave Holdings Bhd (F&N) chief executive officer Lim Yew Hoe said the company plans to launch two fruit juice beverages by early 2018, reported The New Straits Times on 15 November 2017.
Fresh look
F&N has also launched a new logo and look for F&N Seasons to give its beverages a “fresh look,” said Lim. We have covered this in an earlier post.
The revamp covers nine products ice lemon tea, ice peach tea, ice apple tea, jasmine green tea, chrysanthemum, grass jelly, winter melon, water chestnut and soya bean milk.
Healthier formulation
The recipes of F&N Seasons have been improved to suit the growing shift towards healthy eating by Malaysian consumers. The beverages use natural ingredients and are “less sweet”. In 2018, F&N said it will also formulate the drinks to feature “no artificial” and “no preservatives” claims.
Take the classic F&N Seasons Ice Lemon Tea as an example, it now has 27.80g of total sugar per 250ml serving compared with 28.50g before the brand revamp. That is a 2.5% decline in the total sugar content.
What Mini Me thinks
The Malaysian government’s Healthier Choice Logo (HCL) is encouraging companies to focus on changing their formulation to provide consumers with a healthier choice. As more companies embrace HCL, there is a pressure on other market players to embrace HCL and we will likely be seeing more companies focusing on lowering their sugar content and reformulating their ingredients in the near future.
