Fonterra’s Anchor Dairy has rolled out two new shredded cheese – Anchor Cheddar Shredded Cheese and Anchor Mozarrella Shredded Cheese – in Malaysia. Both are priced at RM 14.50 each (200g) on Tesco Online.
The new Anchor shredded complements the existing Fonterra’s Perfect Italiano, which is described as the “pizzamaker’s choice in cheese”, due to its superior stretch and browning properties. The nutritional ingredients of Anchor Mozarrella Shredded Cheese (200g) and Perfect Italiano Mozzarella Traditional Grated (250g) are surprisingly the same.
The key ingredients in Anchor Mozarrella Shredded Cheese are mozzarella cheese (pasteurised milk, salt, culture, enzyme), anti-caking agent and permitted preservative.
The price on a per volume basis for Perfect Italiano Mozzarella Traditional Grated is slightly more expensive at RM 72.5 per kilogram versus RM 71.4 for Anchor Mozarrella Shredded Cheese.
It is packed in Australia from New Zealand cheese and manufactured by Fonterra Brands (Australia) Pty Ltd distributed in Singapore, Malaysia and the Philippines by the respective local Fonterra units. It is certified halal by the Islamic Co-ordinating Council of Victoria (ICCV).
The Anchor shredded cheese competes mainly with Emborg.
