After being launched in Thailand in early 2018, the new Lipton Ice Tea Mango and Pandan saw its debut in Malaysia in April 2018. Also rolled out is the Lipton Green Ice Tea Jasmine and Lychee, both with 31% lower sugar content and have the Healthier Choice Logo (HCL).
The new Lipton Green Ice Tea contains only 5.8g of sugar per 100ml and is brewed with the natural sweetener stevia.
The press release mentions Hemanth Jayaraman, Commercial & Marketing Manager, PepsiCo (M) Sdn Bhd, saying, “The small choices we make day-to-day, for example, consuming less sugar, builds habits that help one get started on a healthier lifestyle. To complement our new product we launched #LETSMOVE – a pledge campaign, which aims to further motivate Malaysians to think about their daily routine, and what pragmatic steps they can take in moving towards to healthier lifestyle,” added Hemanth.
https://www.facebook.com/liptoniceteaMY/videos/1548998041888685/
What we are seeing is the positive effect of HCL on the beverage market. Companies are coming up with new drinks containing less than 6g of sugar and marketing them around healthy lifestyle.
What Mini Me thinks
After tasting them for myself, the Mango and Pandan has a much better taste but the panda taste is rather muted. The Jasmine and Lychee flavour makes a strange combination and there is an astringent taste of tea.
