The 2018 FIFA World Cup has commenced. Retail point-of-sale (POS) display is important to whet consumer appetite for the product. Here we have a few examples from Carlsberg and Heineken and their POS displays in Malaysian grocery outlets.
Carlsberg – Probably the Best Football Party
Carlsberg Malaysia is offering limited edition football cans and bottles featuring the flags of selected countries (England, France, Germany, Brazil, Spain and Portugal) in the hop leaf design.
For more info on football parties, visit www.probablythebest.com.my/football.
Tiger – Roar Together Uncage the Passion
Heineken Malaysia’s Tiger Beer is hosting Roar with Tiger: Football Viewing Parties at selected venues in Malaysia. There is also a chance to win limited edition football merchandise. Download the TigerMY app to collect points and redeem exclusive football memorabilia.
