Vietnam’s dairy firm TH Food Chain Joint Stock Company has extended the TH brand into ice cream with TH True Ice Cream. The company, the second biggest dairy firm in Vietnam, has previously expanded into nut milk and malt drink in recent months as it spreads its tentacles into more segments.
https://www.facebook.com/thmilk/videos/2268337749873849/?t=11
The TH True Ice Cream is made from fresh milk and includes:
- Sandwich ice cream (120g) – VND 22,000
- Chocolate stick ice cream topped with peanuts (80g) – VND 16,000
- Vanilla stick ice cream topped with peanuts (80g) – VND 16,000
- Topkid vanilla ice cream for kids fortified with vitamins B (B1, B6, B12), C, K and folic acid & calcium (70ml) – VND 11,000
Euromonitor data shows the Vietnamese ice cream and frozen dessert market grew 7% in volume and 15% in value in 2017. Kido Frozen Foods (KDF) is the market leader with a 40% share, up 2% year-on-year, reported Vietnam Investment Review. During the first half of 2018, KDF reported a 1% growth in net revenue in ice cream driven by premiumisation as competition has affected growth.
