Youth Empowerment Program Marks the Debut of Guardian’s New 6 Actions Mouth Wash Range
Cyberjaya, August 30, 2018 – Cup your hand over your nose and mouth and gently breath out, then sniff. Do you catch a whiff of bad breath?
You are not alone as a recent study of Malaysian dental students found that one in every two suffer from clinical oral malodour or bad breath[1]. Worldwide figures indicate that from 22 percent to 50 percent of the global population suffer from moderate bad breath[2]. Bad breath can have social and psychological effects on suffers including low self-confidence and low self-esteem, and it should be taken seriously[3].
However most of us do not talk about bad breath choosing to isolate ourselves from others, or keep away from those with bad breath instead.
This is why Guardian Malaysia, the largest health, beauty and personal care chain in Malaysia, with more than 400 stores nationwide is working with Limkokwing University of Creative Technology on a creative youth empowerment campaign, Fresh Breath for Malaysia, in conjunction with the introduction of Guardian’s new mouthwash range.
The campaign’s goal is to empower Limkokwing students to creatively interpret the theme of Fresh Breath for Malaysia as a showcase of positive energy towards the nation while encouraging better oral hygiene through visual expression and multimedia. A total of RM14,000 in cash prizes will be awarded to the top ten students across two categories.
To kick-off the campaign more than 200 students from Limkokwing University took a brief on Guardian Malaysia, the Fresh Mouth 6 Action mouth wash range and oral care challenges in Malaysia from representatives from Guardian Malaysia, helping them gain useful industry experience.
They will submit their entries by September 13, 2018. Shortlisted finalists will share the rationale for their work before more than 500 of their peers before online voting begins, and the winners are determined.
The Guardian Fresh Mouth 6 Actions Mouth Wash reduces dental plaque, prevents cavities, strengthens teeth, freshens breath, promotes healthier gums and restores mineral to enamel while killing 99.9% of germs. There are three variants of Cool Mint, Peppermint and Tea Leaf.
When used as part of a complete oral care routine of twice daily brushing, flossing and with a good diet, mouthwashes may offer additional benefit in terms of reducing bad breath and cavities[4].
Guardian Malaysia, Group Health & Beauty Product Manager, Ms Michelle Yeap briefed the students on the company, products and the theme of Fresh Breath for Malaysia.
“We created this campaign in collaboration with Limkokwing to empower youth to give their own perspective on real world issues. We hope that the students will use this platform to start a conversation on oral care, specifically the problem associated with bad breath, and offer creative and positive insights on how to overcome a condition that affects up to 50% of the population. We’re confident that they have what it takes to create a Fresh Breath for Malaysia and to showcase the Guardian Fresh Mouth 6 Actions mouthwash range,” said Ms Yeap, a Limkokwing alumna.
Limkokwing University’s Industry Empowerment Senior Vice President, Datuk Raja Aznil Raja Hisham explained that the university and its students are uniquely suited to give a different perspective to the Fresh Breath for Malaysia campaign.
“Our Cyberjaya campus hosts students from 160 countries. The multicultural milieu on campus gives rise to work that has a depth and breadth of creative global thinking and implementation. Our students can approach this interesting campaign as Malaysians with deep insight into their own nation and the quirks of its people, or they can view it from the perspective of different cultures and practices. What our students gain from this collaborative campaign with Guardian Malaysia is industry exposure that prepares them for their future careers,” Datuk Raja Azil explained.
Limkokwing University is a multicultural learning institution that provides students with industry exposure. Students gain industry insights and professional networking opportunities giving them the extra edge needed to succeed in a globalised environment.
Shortlisted entries will be uploaded to the Guardian Malaysia and Limkokwing Facebook fanpages for online voting in late September 2018.
Pricing and Availability
The Guardian Fresh Mouth 6 Actions Mouth Wash range is available at all Guardian outlets nationwide, and through the Guardian e-store at www.guardian.com.my in three variants of Cool Mint, Peppermint and Tea Leaf in 250ml at RM9.33, 750ml at RM16.88, or pack of 2 of 750ml at RM24.43.
About Guardian Malaysia
From a 200-sqft pharmaceutical retail outlet catering to the expatriate community to emerging as the leading Pharmacy, Health and Beauty retail chain in Malaysia, Guardian now operates a chain of over 400 stores, providing unrivalled variety of Pharmaceutical, Health and Beauty products to more than 2.5 million Malaysian customers a month, across the country.
Guardian’s commitment to its customers’ needs is also reflected in a dedicated team of pharmacists, who impart professional advice and consultation to customers. Committed to strong corporate governance, which upholds responsible and ethical dispensing at all times.
Guardian is also an advocate of corporate philanthropy and believes in giving back to the community. Guardian celebrates four decades of success by making a pledge to contribute to worthy causes by getting involved in the efforts that help to provide and promote the care, development and well-being of the local communities and supporting programs that are dedicated towards those in need namely, women and children.
[1] Rani, H, Ueno, M., Zaitsu, T, Furukawa, S, and Kawaguchi, Y, 2015. Factors associated with clinical and perceived oral malodour among dental students. J Med Dent Sci, 62(2): 33-41 https://www.ncbi.nlm.nih.gov/pubmed/26183831
[2] Akaji, Ezi & Folaranmi, Nkiru & Ashiwaju, Olufunmilayo. (2014). Halitosis: A Review of the Literature on Its Prevalence, Impact and Control. Oral health & preventive dentistry. 12. 297-304. 10.3290/j.ohpd.a33135. https://www.researchgate.net/publication/269767667_Halitosis_A_Review_of_the_Literature_on_Its_Prevalence_Impact_and_Control
[3] Akaji, Ezi & Folaranmi, Nkiru & Ashiwaju, Olufunmilayo. (2014). Halitosis: A Review of the Literature on Its Prevalence, Impact and Control. Oral health & preventive dentistry. 12. 297-304. 10.3290/j.ohpd.a33135. https://www.researchgate.net/publication/269767667_Halitosis_A_Review_of_the_Literature_on_Its_Prevalence_Impact_and_Control
[4] https://www.ada.org/en/member-center/oral-health-topics/mouthrinse
