Indonesia’s Frisian Flag has innovated with yet another breakthrough sweetened condensed milk product. Following the introduction of the pinkish cocopandan in mid-2018, the nation’s top sweetened condensed milk brand has unveiled ginger flavoured sweetened condensed milk (kental manis rasa susu jahe).
Marketing Director PT Frisian Flag Indonesia Felicia Julian said the new product is designed as a drink or to be added into food. Ginger is traditionally used to warm up the body and is the ideal drink with the onset of the rainy season, which normally starts in October/November.
The Indonesian government has recently cracked down on the marketing of sweetened condensed milk as a substitute for regular milk aiming at children. The new product from Frisian Flag appears to circumvent this directive by tapping into the familiar ginger milk drink.
