Key highlights:
- The inaugural Boost x 11street ‘Win A Car’ campaign from September 28 to November 30 saw 40,000 transactions completed successfully and an increase of 127% in Gross Merchandise Volume (GMV) on 11street.
- With an average order value of RM68 that surpassed the minimum RM40 for eligibility, there was also a rising number of shoppers opting for Boost as a payment method.
Kuala Lumpur, 20 December 2018 – 11street (www.11street.my),
one of the leading online marketplaces in Malaysia recently embarked on a
successful collaboration with Boost, the country’s leading eWallet with over
3.4 million users. This partnership kicked off to a great start with 37,000
orders placed by over 17,000 buyers amounting to 40,000 successful
transactions. These transactions totalled an average order value of RM68,
surpassing the minimum eligibility value under terms of the ‘Win a Car’
campaign of RM40 per entry. In addition to that, 11street also saw an increase
of 127% in Gross Merchandise Volume (GMV) from the also rising number of
shoppers who made purchases via the Boost mobile application during the
two-month long campaign period.
The top 3 categories that recorded the highest sales during the ‘Win A Car’ campaign were eVouchers, Food & Beverages as well as Groceries. These top categories are also reflected in the top selling items during the campaign, which include Petronas eVouchers, Xpax reload and household favourite beverage, Milo. These top purchases are an indicator that online shopping is slowly but surely becoming an integral aspect to Malaysian lifestyles as more customers are becoming assertive for quicker, easier and more value for money deals.
The ‘Win A Car’ Campaign was announced during the launch of the partnership between Boost and 11street in September, offering customers the chance to win prizes worth up to RM86,000. Amongst some of other awesome prizes claimed by avid online shoppers via this campaign are the Huawei Mate 10 Pro, the Apple Watch Series 3, Xiaomi Band 3, a PS4 Slim 500GB standalone console, 11street cart coupons worth RM50 and the grand prize – a brand new car!
Christopher Tiffin, CEO of Boost said, “In recent years, we’ve seen a gradual shift in the way customers choose to shop and it has become wildly apparent that mobile phones have brought about an indispensable convenience to everything we do. That was one of our main goals through this collaboration, and we’re thrilled to see the significant increase in the number of 11street customers using our payment method through this partnership. We are always looking to make the online shopping experience easier, faster and hassle-free for our customers and 40,000 successful transactions from 17,000 customers placed throughout this campaign is proof that we’re headed in the right direction.”
CHEONG Chia Chou, CEO of 11street added: “Coming into this we were excited to see where this partnership could take us, and it has proven to be an extremely fruitful journey for both 11street and Boost. We believe that this success can be attributed to the fact that we share the same values in providing the best to our customers, and this will continue to be our mission. This partnership with Boost is just a start of something bigger and better within our digital ecosystem, so keep your eyes peeled.”
The success of this collaboration between Boost and 11street is also an indicator of the value of convenience in our fast-paced society. From being able to shop without ever leaving the house to never having to whip out cash or credit cards to make payments, everything is now at the customers’ fingertips.
Chia Shanq Yeet, the proud winner of a brand new Perodua Myvi shared, “The ability to shop from the comfort of my own home has given me the option to complete more errands in less time. Furthermore, I now no longer have to constantly key in my personal details to complete my online transactions. Winning a brand new Perodua Myvi is such a surprise and I’d really like to thank Boost and 11street for this fantastic way end to my year. I look forward to more great deals and campaigns by Boost and 11street.”
Shoppers can download the Boost app and the 11street app on the Google Play Store or the App Store. To find out more information on how the Boost app works on the 11street platform or app, visit the 11street FAQ page here.
