PT Delta Djakarta, the manufacturer and distributor of Anker, Carlsberg and San Miguel beer in Indonesia, has announced the launch of Anker Lychee at the end of November 2018. The lychee flavoured beer features an ABV of 2.9% and is available in bottle (330ml) and can (330ml). The retail price of bottle is IDR 17,500 and can is IDR 17,900.
The lychee flavoured beer is designed for consumers who are new to beer and as a new flavour option for existing beer drinkers.
Net sales of PT Delta Djakarta for the first nine months of 2018 rose 15% year-on-year to IDR 627.8 billion with net profit up 22% to IDR 232.9 billion. As a comparison, net sales for the first nine months of 2017 increased by a mere 1%.
The Indonesian beer market is increasingly innovating with flavoured, low-alcohol beer to broaden the consumer base and this trend is expected to continue into 2019.
