Heavenly Blush has unveiled in early 2019 a limited-edition, collectible range for its Heavenly Blush yogurt drink in carton packaging. The theme strengthens the low-sugar image with the tagline “less sugar can be sweet too!” and “be youthful with less, in Japanese way.”
The Japan Land series features packaging depicting images of traditional Japanese shop houses commonly found in manga. The images invoke romance and a carefree lifestyle targeting at young Indonesian consumers who are into the Japanese pop culture.
