PT Beverindo Indah Abadi, the maker of Prost Beer in Indonesia and a unit of OT Group, has released Singaraja Pilsner. The new beer targets traditional beer drinkers, which form the largest beer consumer group in the country. The new beer has an ABV of 4.8% and a stronger bitter taste to appeal to the preference of traditional beer consumers.
The name of the new beer appears to have been taken from Singaraja, the former capital of Bali. Apart from local drinkers, Singaraja Pilsner has the potential to attract foreign visitors looking for authentic local beer.
