Fraser and Neave (F&N) has launched 100PLUS Active Tasty Lemon in Myanmar during the first week of March 2019 to coincide with the summer season. The drink is specially formulated based on Myanmar consumer preference for a sour taste, lemon flavour and the yellow colour.
“While 100PLUS has a strong association with sports and active lifestyle, we have listened to another group of consumers – the busy students and professionals, who desire a hydration beverage which satisfies their palette,” said Freddy Oh, country manager of F&N Myanmar reported Myanmar Times.
100PLUS Active Tasty Lemon is priced at MMK500 (USD0.33) per 380ml bottle and will be available for purchase nationwide from March 2019.
