- Tropicana’s latest range will help consumers to close their daily nutritional gaps with fruit drinks added with essential nutrients
- Tropicana Essentials will be available in three delicious variants – Orange Blend, Mango Blend and Banana Blend
KUALA LUMPUR, 5 April 2019 – Tropicana, the World’s No. 1 brand in packaged 100% Juice and Nectars [1] recently launched the Tropicana Essentials range in a bid to provide Malaysians with a nutritious ready-to-go beverage that fits the lifestyle habits of consumers in today’s fast-paced environment. Packed with essential minerals and multivitamins, the newly introduced Tropicana Essentials range comes in three refreshing variants. These include Orange Blend, Mango Blend and Banana Blend mixed with other fruit juices to create a perfect amalgamation of freshness and taste, while assisting Malaysians to supplement their daily nutrition intake.
Closing the nutritional gap for the day
Despite the rise in interest to eat clean and source for more nourishing meals, experts say that Malaysians’ nutritional intakes are still below daily recommended servings[2]. Studies showed that 59.1% Malaysians consumed fruits below recommended daily servings, 81.7% consumed vegetables below recommended daily servings and 73.6% consumed dairy and milk products below recommended daily servings[3]. When individuals are unable to meet the daily dietary requirements, they often face associated issues like fatigue and drop in energy levels.
“With rising urbanisation in Malaysia, convenience has become a major aspect in the decision-making process for consumers. This ranges from everything, including food choices where urbanites often reach out for fast and easy food options as opposed to healthier ones which leads to a drop in the essential nutrient intake,” said Santharuban T. Sundaram, Vice President of Marketing at Etika Sdn Bhd.
Tropicana’s latest Essentials range combines the goodness of juices added with multivitamins and essential minerals that serves to close the daily nutrition gap. This ensures that Malaysians are able to juggle multiple tasks in a day without having to compromise on their health and nourishment.
Combining taste and nutrition with three new variants
Available in three refreshing variants, namely Orange Blend, Mango Blend and Banana Blend, Tropicana Essentials is the cool new way to quench thirst and replenish your nutrient levels wherever you are.
Tropicana Essentials Orange Blend combines the tang of oranges with the sweetness of apples giving the perfect combination of flavour and taste. Added with multivitamins including Vitamin A, B3 and B6, C and E, Tropicana Essentials Orange Blend is the go-to beverage supplementing your daily nutrient intake. Drink a pack of Orange Blend if you are looking to fulfill your Vitamin C needs of the day.
Next in-line is the Tropicana Essentials Mango Blend that brings together the invigorating taste of mangoes, oranges and apples all packaged together in one beverage. Along with being an excellent thirst quencher for Malaysia’s tropical weather, the Tropicana Essentials Mango Blend contains 5.3mg of iron, an essential mineral in red blood cell formation. This means that those looking to fulfill their daily iron requirements can consume two packs of Mango Blend.
Packing a punch of flavours, the Tropicana Essentials Banana Blend is an exotic trio of carefully chosen bananas, white grapes and strawberries. Apart from its refined taste, each pack of Banana Blend contains 267 mg calcium, an essential mineral required for the development of strong bones and teeth. Consume two packs of Banana Blend if you are looking to fulfill your daily calcium requirements.
“Getting your daily dose of nutrients is now as easy as walking to your nearest convenient store and grabbing a pack or two of Tropicana Essentials. The new Tropicana Essentials range fits all the requirements of an urban Malaysian. From those looking to replenish their energy during a hectic workday to those looking to improve their daily intake of essential vitamins and minerals,” added Santharuban.
Offering solutions via rewarding contests
Tropicana Essentials as a solution in filling the gaps of your daily nutritional needs will be running a nationwide contest with 7-Eleven (22 March – 22 April) and Shell (1 – 30 April). To be one of the lucky winners to walk away with the great prizes is easy. All participants need to do is to purchase any two packs of Tropicana Essentials 330ml assorted variants in a single receipt at participating outlets, answer a simple question and send the answer to the number provided via WhatsApp, together with their details and a clear photo of the original receipt as proof of purchase. They will then be in the running to win exciting prizes including fitness tracker bands and weighing machines with BMI and fat analyzer.
So, what are you waiting for? With numerous attractive prizes up for grabs, participate now! For more information about the Tropicana Essentials contest, kindly visit Tropicana Facebook page https://www.facebook.com/mytropicana/.
Tropicana Essentials
will be available in stores near you in 330ml packs that are convenient for the
on-the-go option while providing essential nutrients to complement your daily
meals – truly closing the nutritional gap for the day.
[1] “Tropicana is the #1 brand in packaged 100% Juice and Nectars* in the world in 2016 in off-trade volume.” Footnote: “Source Euromonitor International Limited; *Soft Drinks 2017 edition. Claim based on 100% Juice and Nectars (25%-99% Juice Content) sales combines, excluding Juice Drinks (Up to 24% Juice Content), 2016 data.”
[2] http://www.e-mjm.org/2015/v70s1/mjm-sept-suppl-2190.html
[3] http://nutrition.moh.gov.my/wp-content/uploads/2016/12/NPANM_III.pdf
About Tropicana
“Tropicana is the #1 brand in packaged 100% Juice and Nectars* in the world in 2016 in off-trade volume.” Footnote: “Source Euromonitor International Limited; *Soft Drinks 2017 edition. Claim based on 100% Juice and Nectars (25%-99% Juice Content) sales combines, excluding Juice Drinks (Up to 24% Juice Content), 2016 data.” Tropicana is a division of PepsiCo, one of the leading beverage company in the US, which products are manufactured and distributed locally by Etika Sdn Bhd. Tropicana’s range here comprises of 100% Coconut Water, 100% Orange Juice, all-time favorite Tropicana Twister range which comes in the assorted flavors of Fruit Pulp, Juicy Burst and Apple, as well as Tropicana Essentials range which is available in Orange Blend, Mango Blend and Banana Blend variants.
About Etika
One of Malaysia’s leading drink distributors, Etika Sdn Bhd is a wholly owned subsidiary of Asahi Group Holdings Ltd., Japan and the official bottler for PepsiCo in Malaysia. Etika Sdn Bhd markets and distributes some of PepsiCo’s global brands such as Pepsi, Sting, Evervess, Revive Isotonic, 7UP, Tropicana, Mirinda, Lipton Ice Tea, Mountain Dew, Gatorade and MUG, as well as its own range of products which include Chill, Kickapoo, WONDA Coffee, Goodday Milk, Calpis, Dairy Champ and Bleu.
