Aje Thai Co, the maker of Big Cola, has released a series of new carbonated soft drinks in Thailand. The beverage maker is using new and novel flavours to excite consumer interest in its beverages.
In yet another dessert-inspired flavour, a common feature in new product innovation in the beverage/dairy sector in Thailand, Aje Thai has released a strawberry cheese cake flavoured carbonated soft drink.
Other new product innovations include watermelon, sakura and apple cider.
