Jiangxiaobai (江小白), a popular baijiu or Chinese white spirit brand, made a surprising debut at the Malaysian International Food & Beverage Trade Fair (MIFB 2019). Jiangxiaobai has been on a road tour bringing the brand to FOODEX Japan 2019, Vinexpo Bordeaux in Paris in May 2019 and at London Whisky Weekender 2019 in May 2019 as part of its international expansion.
Jiangxiaobai was first exported to South Korea in 2016, making South Korea the first export destination for this youth-oriented white spirit brand. At the end of 2018, Jianxiaobai has entered 27 countries and regions in Asia, Europe, Oceania and the Americas.
At MIFB 2019 in Kuala Lumpur, Jiangxiaobai offers the taste of Chinese white spirit to Malaysians.
In Malaysia, Jiangxiaobai is distributed by JJ Suppliers Sdn Bhd, a retailer, distributor and wholesaler of beers, wines, spirits and liqueurs. Jiangxiaobai is available at Jaya Grocer.
