- GCH Retail and TAITRA collaborate to contribute to the development of the food industry by introducing more Taiwanese products in Malaysia
- Cold Storage currently has more than 400 products which are produced and manufactured from the land of Taiwan
PENANG, 16 JULY 2019 – GCH Retail Malaysia and Taiwan External Trade Development Council (“TAITRA”) signed a memorandum of understanding (“MOU”) on Friday, 5 July 2019 to further improve business and trade cooperation between the two parties.
The aim of the MOU is to promote the collaboration between GCH Retail and TAITRA which will see them working together to contribute to the development of the food industry by introducing more Taiwanese products in Malaysia.
Cold Storage, a household brand that operates under GCH Retail is one that has been very well accepted in this region for providing customers with fresh as well as top quality local and imported products. Cold Storage currently has more than 400 products which are produced and manufactured from the land of Taiwan.
The products ranging from famous Taiwanese Tea, Instant Noodles, Sauces, Ready To Eat, Snack Foods, Confectionery, Biscuits, Chilled and Frozen Food, Ready To Drink tea, Beer as well as the award-winning Kavalan Whisky are now available to be enjoyed by customers. The list of the new addition to our Asian Corner shelves are not exhaustive as they are also looking forward to explore fresh produce from Taiwan such as Ai Wen Mango, White Bitter Gourd, Red Guava and many more.
Happening twice a year in various locations, the Taiwan Food Festival held under the Cold Storage banner allows customers to treat their taste buds and enjoy roadshows. The responses have been very encouraging and GCH Retail is working closely with TAITRA for the upcoming 2020 Taiwan Food Fair Festival in Malaysia.
About GCH Retail (Malaysia) Sdn Bhd
GCH Retail (Malaysia) Sdn. Bhd., (GCH) a subsidiary of Dairy Farm International, is the operator of Giant hypermarkets and supermarkets chain; Cold Storage, Mercato and Jasons Food Hall premium grocery stores. Keeping abreast of latest market trends, GCH Retail continues to deliver on modern retail experiences and avails Malaysian customers to a wide array of products and produce, including quality value selections as well as premium and exclusive offerings. GCH Retail’s latest industry accolade includes being Retail Asia-Pacific’s Top 500 Gold Winner as Malaysia’s Number 1 Retailer. Operating stores across Peninsular Malaysia and in Sabah & Sarawak, GCH Retail retains a strong foothold in the local retail industry and continues to maintain a strong leadership position. (All information is correct as at 8 February 2018)
