Malaysia’s The Beer Factory has joined the boba craze with its very own limited edition Boba Beer series. The milk tea is mixed with Heineken Malaysia’s Tiger, Guinness, Apple Fox Cider and Kirin Ichiban to create a new way to enjoy milk tea for a more matured audience.
Infusing alcohol in milk tea is already happening in other countries including in the Philippines and Singapore. We expect more brands to experiment with alcoholic milk tea as a way not only to generate buzz but to turn it into something that will become permanent like alcoholic coffee.
