The Alaska Blueberry and Strawberry Flavoured Yoghurt Milk Drinks in the Philippines have been repackaged to appeal to a broader segment of consumers, not just children. Previously, the packaging design was better suited for children as it had characters from Frozen and Spiderman.
Now, the new Alaska Yogurt Milk Drink is able to capture the attention of more consumers including young adults who need the goodness of milk, yogurt and real fruit juice in their daily diet.