Etika is Looking for Two Potential Millionaires in September!

• 10 finalists were selected in August to battle it out for the first millionaire crown of the contest
• 1 finalist walked away with RM10,000 cash prize and 9 finalists were also rewarded with RM1,000 cash prize at the final stage of the contest

KUALA LUMPUR, 17 September 2019 – In conjunction with its nationwide “Botol-botol Menang Sejuta” contest, Etika Sdn Bhd (“Etika”), one of the most prominent Halal beverage companies in Malaysia, reached out to 10 shortlisted finalists in August and rewarded them with total cash prizes of RM19,000! Ongoing till the end of September (30^th September, 2019), the stakes heighten in the remaining contest period as Etika continues to search for two more lucky millionaires in September where they stand a chance to walk away with RM1 million cash prize each. All contestants had to do is to buy participating products, look under their white bottle caps and redeem the codes in Boost!

During the grand finale, the 26 year-old technician from Johor, Siti Nur Athira, walked away with RM10,000 cash prize as a reward for passing the first round of eliminations. All the other 9 finalists were also rewarded with RM1,000 cash prize. 

In an effort to reward their loyal consumers for the support they have received over the years, Etika is giving out more generous incentives for every purchase. Specially-packaged with white bottle caps during the campaign period, each bottle cap consists of a unique code which is redeemable in Boost, the leading digital e-wallet in Malaysia.

“Etika has always been a brand about the people. We invest our time into what matters to our fans and consumers the most. We look at consumer trends, habits, preferences and denote how we can best connect with our fans, such as a reward program. Housing over 18 Malaysian favourite brands, Etika aims to give back to our nation through spreading good vibes throughout our consumer experience journey. With “Botol-botol Menang Sejuta” contest, we want to reward our fans to thank them for their long-standing support for Etika in our  journey thus far,” said Santharuban T. Sundaram, Senior Vice President of Marketing and Alternate Business at Etika Sdn Bhd.

Counting smiles and dreams

Siti, who has been actively participating in many giveaway contests in the recent years,  finds herself overjoyed to be a lucky winner of RM10,000 cash prize. In fact, the grand prize from “Botol-botol Menang Sejuta” contest is by far the biggest prize she has ever won in her entire life!

“I feel incredibly lucky to pass through the elimination round and making it to the final stage was just overwhelming. The mechanics are so simple. All you have to do is to grab your favourite Etika drink from the store and you may just be a bottle cap away from your millionaire dream,” shared Siti. “I’m glad that I could still get RM10,000 cash prize despite being eliminated in the second round. Not only that, my mum and I could enjoy many rewards from the Boost redemptions. I’m going to share the prize with my family because this is a team effort,” continued Siti.

Other shortlisted finalists were also delighted to find themselves walking away with RM1,000 cash prize. One of the shortlisted participants, Kartiny Binti Kamaludin (57 years old) from Kedah, shared her happiness after the event: “I’m still grateful because I bagged home RM1,000 cash prize! I read about this contest on the newspaper and immediately enrolled all my family members to join. Each of us made at least 20 redemptions on Boost – but I was the lucky chosen one.”

Kartiny also shared her strategy to make it to the finale: “I strongly encourage everyone to try their luck because all you have to do is to drink, look under the bottle cap, and redeem. For my family and I, we try to buy from many different locations – a variety of stores and hypermarkets, both in Kedah and Kuala Lumpur.”

Two more eligible winners to walk away with RM1 million cash prize!

From now till 30^th September 2019, Etika is still on the lookout for two more eligible winners crowned to be the next two millionaires. All you have to do is to buy any of your favourite Etika beverages ranging from Pepsi, 7UP, Mountain Dew, Mirinda, MUG, Revive Isotonic, Tropicana Twister, Lipton, Calpis or Kickapoo with a white bottle cap during the promotion period.

After purchasing any of the brand’s bottle, you would have to look under the white bottle cap for a unique code. Next, key in the Boost Redemption Codes in your Boost account. The reward embedded in the unique code will be immediately credited into each account – a maximum of twenty (20) credits rewards can be redeemable throughout the contest period. The more codes each account redeems, the higher the chance of eligibility to be one of the shortlisted finalist in the upcoming final event to bag home RM1 million cash prize! For proof of purchase, don’t forget to retain the original white bottle cap.

Time’s ticking till the end of “Botol-botol Menang Sejuta” campaign. Are you ready to be the next millionaire?

For more information about the contests, kindly visit www.etikaholdings.com/campaigns.