6 November 2019 – Drinkies by Heineken Malaysia Berhad (HEINEKEN Malaysia) has recently launched its Draught@Home service, bringing the bar to Malaysian homes. Tapping into the evolving consumer behaviour, this new offering will bring greater convenience to Drinkies consumers and make every celebration even better.
Whether it is for a home party, wedding celebration, company dinner, and even family reunion, consumers can now have the entire bar experience at their location of choice, with perfectly poured and freshly tapped draught beers and ciders. Draught@Home comes with complimentary barman service and amenities, including cups.
Roland Bala, Managing Director of HEINEKEN Malaysia said, “Consumers today seek convenience and better experience anytime, anywhere. They want their products right here, right now. With a consumerinspired approach, Drinkies solves the biggest pain point of home consumption – carrying heavy beverages home. Order via Drinkies.my and you can have your favourite chilled beers, ciders and more delivered directly to your doorstep within 60 minutes or scheduled at your convenience.”
“Drinkies now takes convenience to the next level, and today we tell consumers that you can enjoy freshly tapped beers in the comfort of your home. For those who have always desired the complete bar experience at your home events, with Drinkies you can now enjoy hassle-free beverage support for you and your guests to celebrate with a fresh pint of beer. Now you can Bring the Bar Home!” he added.
Launched in 2018, Drinkies by HEINEKEN Malaysia is a one-stop-shop that curates drinks, snacks, and services for all party occasions. Beyond enhancing end-to-end consumer experience from purchasing to delivery of alcoholic beverages, the online platform is the first in the country to deliver chilled beers and ciders on demand to consumers’ doorstep within 60 minutes. The on-demand delivery service is currently available in select locations within Klang Valley, Penang, and Johor Bahru.
As for the Draught@Home service that is available nationwide, consumers can place their orders in advance before their planned event via www.drinkies.my or contact the Drinkies Hotline at 012-281- 8888 for any enquiries. The service comes with complimentary barman to tap the beers as well as free delivery and amenities including cups. Truly, a hassle-free way to Bring the Bar Home!
Drinkies offers HEINEKEN Malaysia’s iconic portfolio of brands including Heineken®, Tiger, Guinness, Anchor, Strongbow, and Apple Fox Cider. With a comprehensive alcoholic beverage selection catered to any moment, Drinkies also offers a variety of wine and spirits as well as various party snacks and even games – truly a platform that provides something for everyone.
If you are planning for a great night-in with family and friends with the holiday season approaching, follow these simple steps to place your orders:
- Step 1: Log on to www.drinkies.my and set your location •
- Step 2: Choose your favourite alcoholic beverages or Draught@Home service
- Step 3: Select your preferred delivery time and proceed to Payment & Checkout
To receive exciting updates on Drinkies, visit the official Facebook page via https://www.facebook.com/drinkies.malaysia/. New users will get to enjoy RM30 off their first orders. Drinkies is only for non-Muslim consumers, aged 21 and above only.
