Calpis Osotspa has launched its latest Japanese plum (ume) flavoured soda drink exclusively available at 7-Eleven Thailand. The Calpis Lacto Soda essentially taps into the growing popularity of Japanese plum flavour in the carbonated soft drink category in Thailand following the launch of High So Japanese Plum Soda. The High So drink is sweetened with stevia and has 200% vitamin C.
As the non-alcoholic version of the Japanese plum wine or Umeshu, the non-alcoholic Japanese plum drink makes ume accessible to more consumers.
