Nestlé Fitnesse Granola Honey has been launched in Indonesia. The product comes with the tagline “Start the day like you mean it”. Nestlé Fitnesse Granola Honey is available in cup (45g) and pack (250g).
Nestlé is late to the granola category in Indonesia. Compared with the other granola products, Nestlé Fitnesse Granola Honey only has oats and honey offering 25g of oat per serving. As a comparison, the ingredients in the East Bali Cashews Granola Bites Coconut Banana are more varied and they include rolled oats, coconut, red rice, cashew nuts, banan, Arenga fruit (sugar palm) and coconut oil.
The debut of Nestlé Fitnesse Granola Honey is expected to further popularise the granola concept in Indonesia.
