99 Speedmart has landed in Singapore with the maiden store opened on 14 December 2019. With 1,541 outlets in Malaysia as of 1 December 2019, the entry of 99 Speedmart, the largest minimarket operator from Malaysia, is set to become a game changer in the Singapore retail scene.
In Malaysia, 99 Speedmart wins through low price and selling only the most popular items. The same model is expected to be applied in Singapore.
Convenience store and supermarket formats are well developed in Singapore with many supermarkets now operating 24 hours a day. Minimarket as a new format in Singapore needs to differentiate itself from supermarket and convenience store in order to thrive.
Update
99 Speedmart has now opened 3 outlets in Singapore as of 28 December 2019. The first outlet is located at 111 Sims Avenue, while the second is at 395 Joo Chiat Rd. The third store is situated at 151 Serangoon North.
