Mission Foods introduces a different way to snack with strip shaped chips
16 January 2020 – Snacking just got LIT with Mission Foods’ all new Corn Strips in flavas so good, you keep reaching for more. The new tortilla chips come in long strips and will set fire to your palate with 3 new explosive flavours – Tom Yum, Peri-Peri and Spicy Szechuan Seafood.
Mission Foods, one of the world’s leading corn chips producers has been delighting customers in Malaysia over the years with its exciting range of tortilla chip flavours. According to Constantino Flores, Vice President of Operations, Mission Foods Asia, the new shape and flavours in this new range of Corn Strips introduces a different way of snacking altogether.
“The strip style makes it easier to eat and deepens the ‘crunch’ experience that snackers crave. We also wanted to give consumers flavours that are unexpected on a corn chip and they love – flavours that can be enjoyed straight from the pack so they can skip the dip altogether,” said Constantino at the launch.
The three new explosive flavours will set taste buds aflame. Mission Tom Yum Corn Strips marries the taste sensations that we love in Thai food – sweet, sour, salty and spicy. One bite and you’re hit with flavours of seafood cooked with hot chilli peppers, kaffir lime, galangal, lime juice and fish sauce. Sure to satisfy you when you’re craving for that hot bowl of Tom Yum soup!
The new Mission Peri Peri Corn Strips hum of citrus and lime, with a light smokiness that keeps you reaching for more. Peri Peri is always a winner with Malaysians as we love the chillilicious tangy heat, and each strip coated with this addictive flavour packs a punch.
Mala is all the rage now and if Mala is your thing then you’ll love the new Mission Szechuan Spicy Seafood Corn Strips. The strips are perfectly coated with the picante combination of hot Szechuan peppercorns, chilli pepper, seafood and a fiery mix of other tongue numbing spices. Take your time and enjoy the layers of flavours and textures.
The new Corn Strips still retain their signature light yet crunchy texture, and are preferred by many as they contain 30% less oil than potato chips and are made from 100% real corn. In addition, they are free from preservatives and artificial colours!
“The crunch is music to hungry ears,” Mr Constantino added with a smile at the launch of the new range held at hipster joint, Rumah Tangsi recently.
And it was music – homie style that framed the launch of the new Mission Corn Strips. The brand launched the #RipStripSkiptheDip campaign featuring famous rappers Sophia Liana (from De Fam), Juzzthin and Loca B, hosted by well-known rapper Hunny Madu. The three rappers battled the bars at the launch with each waxing lyrical on each flavour.
Sophia from De Fam started the battle with her take on the Szechuan Spice flavoured Corn Strips. “Spicy Szechuan gon’ turn the heat up with the media. When I got it you guys be like “Better call Sophia”. Put your tastebuds on a joyride. So tasty, it makes your mouth open wide. The combination of both might just trigger your pulse.”
Rap star extraordinaire, Juzzthin responded with a strong rap on the Peri Peri flavour. “It’s a hot thing, in the making. Legendary. What we talkin’ bout here, Peri Peri. Your tongue gets reborn soon as you taste the corn. It just gets better for the soulfood we on.”
Loca B ended the rap battle with a lyrical tirade on Tom Yum. “Tom Yum Brings That Heat, And It’s Spicin’ Up This Beat. My Mama Getting Mad – Lotsa Chips In One Receipt!” she rapped, bringing the house down.
The #RipStripSkipTheDip campaign will see the rap stars along with a range of influencers share the delight in snacking on these new Corn Strips with their followers on social media.
The new Mission Corn Strips range in three flavours are now available in 120g packs at all leading supermarkets in the snack aisle; alongside Mission’s existing range of corn chips. As essential add-ons to any snack pantry, these three new flavours are sure to please. Hashtags to follow are #MissionCornStrips #MissionFoodsMY #RipStripSkipTheDip.
