Global media intelligence company, Meltwater, has compiled a report highlighting key news media and social media stats from 4 – 9 Mar 2020 following the Singapore governmentās announcement (5 Mar) of Nutri-Grade for pre-packaged sugary drinks, which includes an advertising ban imposed for D-grade beverages.
Some highlights of the report include:
- The Nutri-Grade labelling generated 20% positive and 12% negative sentiments on social media. A deeper look into the negative sentiments reveal that the new regulation should not be perceived as an āunwelcomed moveā, but rather as a result of social mentions around the ill effects of diabetes.
- āAlcoholic drinksā and āadvertisingā trended on social and media coverage as social media users made comparisons on how the Nutri-Grade labelling might be stricter than regulations imposed for alcoholic beverages.
- āJoyā, āsurpriseā and āloveā were the dominant emotions picked up on social posts, suggesting that social media users perceive the new grading to be a positive step towards healthier living.
āThe Nutri-Grade labelling is a welcome move to combat diabetes, enabling consumers to make informed choices. Meltwaterās data shows that 20% of social media users have reacted positively to the new regulation while a fraction of users questioned the banās effectiveness. For brands looking to reformulate or introduce new variants, itās important to strike a balance between compliance and what consumers are saying about your products,ā said Mimrah Mahmood, Senior Director & Partner, Meltwater.
Methodology
Data collected is based off all public conversations across news media and social media worldwide. Social media channels include Facebook, Twitter, Instagram, forums, blogs and YouTube.
