Thai Glico has introduced a unique Pocky stick that comes with the cooling effect for summer. We have seen Lay’s Thailand launching Lay’s Cooling Sensation snacks with two flavours Icy Lemon and Melon Bingsu back in early 2019. The cooling effect comes from phenylalanine.
Watermelon is a popular summer treat. The limited edition Pocky Watermelon Flavour is priced at THB 20 per pack at 7-Eleven.
More snacking categories are now embracing cooling effect to provide a new dimension to the eating experience.