TH Group, the owner of the TH true Milk brand in Vietnam, has launched a new line of juices under the TH true Juice brand in February 2020. TH true Juice Milk comprises two new milk-based juice drinks in strawberry and orange made from imported fruits blended with fresh milk from the company.
TH true Juice Milk comes in a 300ml bottle to meet the current “on-the-go” lifestyle trend. The milk-based juice drink offers consumers vitamins and minerals as well as a cleaner form of energy from milk and juice to meet the current busy lifestyle.
In Vietnam, milk-based juices are dominated by PepsiCo’s Tropicana Twister and Coca-Cola’s Nutriboost joined by other local players like Nutifood.
Nutrition Information Per 100 ml: (TH true Juice Milk Strawberry)
| Energy: | 55 kcal |
| Carbohydrate: | 12.5 g |
| Protein: | 0.5 g |
| Fat : | 0.6 g |
Nutrition Information Per 100 ml: (TH true Juice Milk Orange)
| Energy | 60 kcal |
| Carbohydrate | 12.5 g |
| Protein | 0.7 g |
| Fat | 0.8 g |
TH has also rolled out apple, gac fruit apple, peach apple and orange juices under TH true Juice in February 2020. These juices are free from added sugar or preservatives. The gac fruit apple contains 97.98% apple juice from apple juice concentrate and 2% gac fruit puree with antioxidants to help slow the aging process and make the skin beautiful.
The orange juice contains 99.94% orange juice from concentrate, while the apple juice has 99.96% apple juice from concentrate and both are rich in vitamin C that can help to enhance the immunity system.
The peach apple juice comprises 96.73 % apple juice from apple juice concentrate and 3.2% peach juice.
