In Vietnam, the South Korean GS25 convenience store has joined the other foodservice players to introduce dragon fruit hamburger with bulgogi and cheese. ABC Bakery first debuted dragon fruit baguettes during the COVID-19 pandemic to support the country struggling to sell dragon fruit when trade with China was impacted by the outbreak. The trend has spread to fast food with giants like KFC and Lotteria launching their own dragon fruit hamburgers.
GS25 has meanwhile added a new artichoke drink with pomelo and roselle to provide vitamin C to help boost the body’s immune system.
