Home Country China Heytea collaborates with Eagle Brand sweetened condensed milk to debut Endless Inspiration...

Heytea collaborates with Eagle Brand sweetened condensed milk to debut Endless Inspiration Box

Chinese milk tea chain Heytea (喜茶) and Nestle’s Eagle Brand (雀巢鹰唛) sweetened condensed milk have teamed up to launch a new Endless Inspiration Box (灵感无限). The box contains a week’s worth of Heytea’s tea, a unique glass with boba pattern and Eagle Brand condensed milk in 2 flavours (strawberry and original) and Nestle whipping cream.

Consumers can create numerous desserts and drinks using the ingredients in the box. Click here for an example.

This collaboration represents a way for Heytea to explore how to better target the at-home occasion. For Eagle Brand, it is a way to attract young consumers including Heytea drinkers to reconnect with the sweetened condensed milk category.

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