KFC China has launched a unique collaboration with Liushen Florida Water, a TCM herbal water traditionally used by Chinese consumers during summer as a mosquito repellent. The new Liushen x KFC’s K Coffee collaboration comes in the form of Liushen-flavoured K Coffee and coffee scented cool refreshing floral water for a refreshing feel.
Liushen has done a lot of cross-category collaboration in the past including into alcoholic drinks with RIO to attract the interest of young consumers in Liushen, which has been in the market since 1990.
