Yummy Choice, the ready-to-eat range of the Indonesian minimarket chain Indomaret, now comes with a ready-to-cook option. The new marinated spicy fried chicken Ayam Goreng Sambal Penyet targets the growing in-home eating occasion as more consumers dine at home following the outbreak of COVID-19.
The ready-to-cook pack contains 5 pieces of chicken and the spicy sambal penyet sauce. Consumers just need to fry the chicken and heat up the sauce to serve.