Indonesia’s Mayora Indah has recently entered into the coconut water segment with Cool Time coconut water. The RTD coconut water is positioned as an affordable drink priced at IDR 3,500 (USD 0.24). The affordable and refreshing coconut water, which contains potassium, sodium and magnesium, makes coconut water more accessible to the mass market. The company also claims the nutrients in the coconut water can help to improve the body’s immunity.
