Indonesia’s Mayora Indah is making the benefit of kurma or palm dates more accessible to consumers by combining kurma with milk. We have already seen the success of kurma milk, both fresh and shelf stable, in Malaysia.
Mayora Indah is taking a leaf out of this success with shelf stable Tujuh Kurma sterilised milk. The company has already seen strong sales of its Energen cereal with kurma. Incorporating kurma into ready-to-drink milk offers consumers with the double benefits of kurma and milk. It also allows Tujuh Kurma to capture more consumption occasions through the ready-to-drink format.
Tujuh Kurma Susu Steril Kurma (200 ml) is priced at IDR 7,300 (normal price IDR 8,200) on Mayora Indah’s official site on Tokopedia.com
