CP-Meiji has introduced a new indulgent spoonable yogurt with boba bits and brown sugar. The new Meiji Brown Sugar is positioned as a better-for-you yogurt with something that can satisfy milk tea lovers.
Meiji Brown Sugar is available at Tesco Lotus, Big C, Tops, Makro, CP Fresh Mart, Lawson, MaxValu, FamilyMart and Gourmet Market for a price of THB 19 per unit.
With foodservice launching better-for-you (BFY), rice-based yogurt eg purple rice yogurt, it is about time the BFY spoonable yogurt category positions itself with indulgent flavour drawing inspiration from foodservice.
