FamilyMart Malaysia has opened its first convenience store outlet with a drive through facility to facilitate contactless and convenient shopping during the new norm. The new outlet is located at Berkeley Uptown in Klang. Drivers can order and collect food and drink items from Oden set to selected hot snack, bento, and many more without leaving their car.
We have seen the Indomaret minimarket chain in Indonesia having its own drive-through outlet back in 2019. Even Tealive has its own drive through in Malaysia.
FamilyMart is doing this as a pilot program to gauge consumer response to this new retail format. Securing retail space (ie standalone unit) suitable for drive through can be a challenge.
