5 APR 2021 – Birdy, the top market leader of ready-to-drink (RTD) canned coffee in Thailand, has announced the debut of “Khem Hassawee” and “Mookda Narinrak” as the new ambassadors for the brand’s new “Birdy Espresso” and “Birdy Latte” products, representing the new generation who enjoy drinking coffee in cafés.
Birdy Espresso was launched to capture health-conscious consumers who want fewer calories (30% less sugar) but still want the authentic aroma and texture of freshly-brewed coffee. “Birdy Latte” was brought to market to capture fans of the soft, sweet, and mellow flavour-tones and textures of the popular steamed milk and coffee concoction.
The new commercials feature “Khem Hassawee” and “Mookda Narinrak” representing the products under the concept “First sip, Feel like cafe”, focusing on the intense coffee taste of Birdy Espresso, and the soft flavours of Birdy Latte, a perfect blend of coffee and fresh milk.
“Birdy has pioneered RTD canned coffee in Thailand since 1993 and has held a place in customers’minds as the number one brand ever since.
“Birdy Espresso” with 30% less sugar and “Birdy Latte” are now available in RTD coffee format priced 15 baht at 7-ELEVEN and other leading convenience stores and supermarkets nationwide.
To stay up to date with “Khem-Mookda” and for more information on Birdy visit Facebook Fanpage ‘Birdy World’ and www.ajinomoto.co.th
