Coca-Cola Indonesia has tapped into the foodservice brown sugar milk tea trend in Indonesia by launching a new Frestea Brown Sugar Milk Tea that can be consumed anywhere and anytime.
Th new Frestea Brown Sugar Milk Tea (330ml) is available in an affordable price of IDR 8,000 (US 0.55), which is a price point that makes brown sugar milk tea beverages accessible to the mass market.
Frestea Brown Sugar Milk Tea, which is available since February 2021, competes against other packaged brown sugar milk tea drinks including Ichitan Brown Sugar Milk Tea.
