The shopping centre rekindles festive spirit by reviving the Raya vibe in households amidst the pandemic
Kuala Lumpur, April 26, 2021 – This Raya season, IPC Shopping Centre brings back the festive mood to every household through the Raya Kau Kaw Kaw campaign. From now until 23rd May 2021, visitors will be welcomed into a vibrantly decorated shopping centre with a ‘kaw kaw’ Raya ambience, while the online community can catch the Raya spirit through the shopping centre’s digital ‘retailtainment’ offerings.
With the ever-changing consumer behaviour governed by the pandemic, the Raya Kau Kaw Kaw campaign is catered to the community regardless of their shopping preference. During the campaign, IPC will reward shoppers for spending in-stores and through their social commerce channels. The communal spirit will also be heightened as the shopping centre invites all visitors to capture picture-perfect moments with the festive decorations and enjoy special traditional performances during the weekends.
As a family-friendly shopping centre, IPC will also be opening up its decorated courtyard, located behind Machines at Level G, so that families can enjoy an ‘Iftar Picnic’ experience as they buka puasa (break fast) together from 6pm to 10pm throughout the season of Ramadan. On weekends, Små Club members can also enjoy exclusive children’s workshops such as making Raya scratch art and ketupat card; felt ketupat plushie, pencil topper, and Raya money pack; as well as Raya stained glass that will surely bring out their creativity.
“We are living in extraordinary times,” said Mark Tan, Marketing Manager of IPC Shopping Centre. “Last year was the first time our Muslim friends experienced Ramadan and Raya during the COVID-19 pandemic. It was not an ideal celebration as we missed many social and religious gatherings, food bazaars, as well as the much-loved shopping spree. As the community is more prepared to adapt to the new normal of observing Ramadan and Raya this year, we have also equipped ourselves with a multi-channel approach that we have been adopting to better serve the households within our community. It is our goal to rekindle the festive cheer while keeping everyone safe amidst the pandemic.”
“We believe that the decorations and activations play an important role in representing our cultural celebrations. This year, we have adopted a new festive layout, ensuring sufficient physical distancing while encouraging interactivity through augmented reality features on the interactive LED screen. We have also brought back special workshops and Små Buddies walkabouts for the first time since the pandemic hit so that our little shoppers can also experience their Raya Kaw Kaw.”
As many are taking safety precautions and continue to remain at home, IPC Shopping Centre is also bringing back the shoppable Facebook Livestream that will be happening at 12.30pm on weekdays from today up to 5th May. Each day, the livestream will feature one exclusive participating tenant, which includes All IT Hypermarket, Brands Outlet, Dr. Hauschka, Harvey Norman, IKEA, Jurlique, Niki Cains Home, and Popular Bookstore.
Mark added, “Even after the livestream, shoppers will be able to grab these deals online throughout the campaign period. With that, shoppers can easily make their Raya purchases from the comfort of their homes, even for last-minute Raya shopping. With our recent partnership with DHL to offer nationwide delivery, we hope to continue spreading the festive cheer beyond the Damansara community and ensure that all households are equipped to celebrate their Raya to the fullest.”
To ensure the safety of the surrounding community, especially visitors and families with elderlies and children, IPC Shopping Centre is also committed to continuing adhering to the government’s latest directives on hygiene, physical distancing, and contact tracing throughout the centre, including for the Iftar Picnic, special performances, and workshops for children.
In conjunction with the festivities, both offline and online shoppers can redeem rewards from the i-Counter located at Level G of IPC Shopping Centre.
The line-up of rewards as follows:
- Redeem one (1) complementary RM10 Raya Kau Kaw Kaw e-voucher | For every purchase made on IPC Shopping Centre’s Facebook page with no minimum spend
- Redeem one (1) RM10 Raya Kau Kaw Kaw e-voucher | With a minimum spend of RM200 in two (2) receipts
- Redeem one (1) set of cutleries and one (1) double glass mug | With a minimum spend of RM600 in three (3) receipts for normal shoppers or with a minimum spend of RM500 in three (3) receipts for IPC Tack Club members
- For weekdays only, every new Tack Club member that signs up on the IPC Shopping Centre mobile app will receive a special gift
For more information about IPC Shopping Centre’s Raya Kau Kaw Kaw campaign, visit https://www.ipc.com.my/whats-new/events/2021/rayakaukawkaw. The public can also enjoy exclusive promotions online at https://www.facebook.com/ipcshoppingcentre/.
