Vietnam’s TH true MILK has launched two pasteurised yogurt drinks to provide an alternative for those who want fresher yogurt drinks. The pasteurised yogurt drinks come in natural and strawberry flavours in a 180ml bottle with a price of VND 36,000 for a pack of 4 bottles.
The shelf life is 60 days and has to be kept refrigerated at 4 – 8 degrees Celsius.
The pasteurised yogurt drink is priced at a slight premium of 20% compared to the company’s existing UHT yogurt drink (VND 30,000 per a pack of 4 bottles).