Vietnam’s number one soy milk player Vinasoy has unveiled new four new products and a new look. The new products under the Fami label are based on the health needs of the different seasons – spring, summer, autumn and winter. The products include soymilk with warming ginger and tofu, coconut milk and black sugar.
The play on seasonality taps into the concept of seasonal eating familiar with Vietnamese consumers. In addition to the new products, the new look is designed to appeal to younger consumers.
