URC has added Great Taste Coffee Duo 2-in-1 coffee mix in the Philippines. The latest coffee is a return to the basics – dark roast coffee + brown sugar and is priced at PHP 5 per 17g sachet at sari-sari stores.
URC achieved a market share of 22.2% in the coffee mix market as of April 2021, placing the company in the third position, down from 22.9% in the same period a year ago, according to Nielsen. URC’s coffee mix sales fell 13% YTD June 2021.
