Thailand’s Bar B Q Plaza has introduced a range of limited edition sauces as the restaurant chain, known for its Mongolian and Japanese style barbeque, looks at ways to further monetise its sauces. Only 19,999 sets are available at a price of THB 199. The next step is to make its packaged sauces available in retail stores.
To mitigate the fall in restaurant sales, Bar B Q Plaza is adopting a co-branded strategy by working with other branded food players including snack, seafood and meat to broaden the reach of the Bar B Q Plaza brand.
