Ezaki Glico is paying tribute to Indonesian nusantara flavour with the launch of Pocky Coconut and Brown Sugar as it localises its flavour for the local audience in Indonesia. The latest snack is exclusively for Indonesia.
Eaki Glico has done similar flavour localisation for markets such as Singapore, Malaysia and Thailand in the past. It is interesting to see how some ingredients like coconut and brown sugar are associated with certain countries.
